I have been involved with 4 separate startup businesses. Three of my own. Three succeeded. One thing I learned; Sales are essential and more often than not, difficult to get. girl web cam
Through those startup ventures I learned a lot about sales. The most important thing I learned was that if sales were not good for long periods of time, my business could fail. Not wanting to fail and not being very good at the selling process myself, I decided that I needed to develop a selling system that could leverage my weaker abilities and could be taught to others. I will share, with you, what I learned, but first, I want to tell you why what I learned is particularly important to Entrepreneurs.
Sales and selling is strategically important to every business but even more so to an entrepreneur. It is the life blood to any business, but especially to new businesses and “here’s the kicker,” often sales and selling are not the “strong suit” of innovative people or entrepreneurs and people that start new businesses. Surprise! Surprise!
During my second of my four entrepreneurial ventures, I was compelled to develop a system that, hopefully would address faltering sales and resulting revenues. Being a realist, with limited resources, I realized that I, personally, could not be all things to all people and keep a business on track and be the sales guy for the organization. I knew what to do but did not like doing it. I figured I could find someone much better at sales than me, but I believed that my organization could benefit by a structured process.
I began to develop a sales system, not just any sales system, but one that worked when I was present or away. I wanted sales that were not just average but sales that would “Blow Me and Others Away.” I believed that people love to “buy things,” but hated to “be sold” things. With that in mind, I approached the development of this sales process as scientifically as possible, but always with the customer in mind. Here is what I came up with and have continually perfect through the years:
# 1. “Blow Me Away” sales begins with a clear definition of the customer.
# 2. Develop a keen understanding of what “problem” your product or service solves.
# 3. Gather detailed information about the number, location and preferences of people who have that “problem” (creating a pipeline).
# 4. Build a system or process to touch those people in an economical and effective manner.
# 5. Make it easy to buy, give the people in your pipeline options on what and how to purchase.
# 6. Know what makes good sales people and hire the best to run your “sales machine.”
The “proof is in the pudding,” as they say. Implementing and maintaining this system of sales, not only created a “sales machine,” it created the #1 sales machine and because it was so good it was also very profitable.
Bottom line: As an Entrepreneur or business startup, spend time developing a sales process that can run successfully, without you.
For those Entrepreneurs who may find themselves in a similar position, i.e. needing sales but not being so good at it, Here is an article we recommend, packed with great ideas: “How To Get Clients 24/7: 3 Simple Strategies For Systematic And Automatic Pipeline-Building!”